Build a Business Around Your Passion: How One Woman Developed a Unique Thriving Business!

"Fortunately, emotions are stronger than economy." - Virginia Ritacco

What is the difference of Stickie Story from other story books?
Stickie Story is very personalized in such a way that the stickers are the personal characters of the customers who ordered them. All they have to do is just upload the photos of the characters and provide us the names and short description about each character. They can upload up to 4.

What are the positive effects of Stickie Story in a child's life as well as the parents'?
Stickie Story encourages reading and learning in early childhood development. It also makes learning so much fun for them while they create unforgettable moments with their parents. The good thing about this is that when the child has grown up, they can always look back to this and appreciate the childhood experience his parents gave him.

What was your biggest challenge when you started the business?
The biggest challenge was to introduce to the public a product that until now never existed in the market. We've had to work hard in marketing, advertising, and PR.

What are your current challenges in the business?
We are currently focusing on getting licensees in any part of the world and launching new stories. We're also working hard on launching our first corporate Stickie Story where our books work as a direct marketing tool for any company.

How has the economy affected StickieStory?
From the beginning, we have seen a lot of growth in the business. People just love the Stickie Story concept and fortunately, emotions are stronger than economy. Our sales are growing day by day.

Do you use any social media tools to market your products?
Yes, we use Facebook and Twitter and these tools helped us a lot in creating awareness of the Stickie Story concept quickly.

What is the biggest mistake you’ve ever made in the business and what did you learn from it?
I believe that one of our biggest mistakes in the early stages is not clearly identifying our geographical target market. When we developed the concept, we wanted to market it from Argentina throughout the world. Later on, we discovered that our strongest customer base are in US and Europe.

What do you see in Stickie Story's future?
We are definitely working hard to keep growing and expanding. My vision is for Stickie Story to be a global company.

Any advice for women who want to start their own business?
I would personally recommend women entrepreneurs to always trust in the idea that they've got, to maintain their aim in mind and to work very hard every single day so as to reach their goals. To follow the instinct is the key so as not to be out of focus.

You can find out more about Stickie Story at www.stickiestory.com.

There you go friends! I hope that Virginia's story inspired many of you women out there who have great ideas that you can turn into a profitable business! Do not be afraid of taking risks! Every success has some kind of risk involved.

Tell me what you think about this story! Post your comments below!

Until then!….

P.S: If you haven't subscribed yet to my upcoming course called 7 Days to Developing 7 Winning Attitudes to Attracting More Profits, I want you to do so! These are the very attitudes that I apply in my business and I guarantee that it will make a difference in your business as well! Click here to go back to the homepage and fill out the short form. *Smiles*

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Comments (1)

Lani Kee says:

June 7, 2010 at 2:39 PM

Hey Lynne, once again great information. Looks like you got a lot to offer here, lots of awesome information. Thanks for sharing. Lani

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